Who doesn't like giveaways - especially around the holidays? Look for ways to spread the holiday cheer while also encouraging your stakeholders to reinforce you organization's culture by having them visit your social media and ask them to use your "hashtag" to enter a drawing for a "shop local" holiday prize package. If you're feeling adventurous, video the drawing "live" using Facebook Live or another live-streaming program. Having a live drawing will make sure that your community knows the drawing was legitimate!
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